When superpowers unite, good things happen.
For the “Iron Man 2” film, Marvel chose to incorporate the War Machine and the character of Air Force Lt Col Rhodes, played by Don Cheadle. Because of this, we were presented with a unique opportunity to carry over the Air Force markings on the War Machine from the storyline on the screen to the marketing of the film on their Website.
Just like in the film, we were able to place the Air Force logo on War Machine (as well as the AFMC patch, the text “AF 47” and the old Air Force heritage logo), and extend the USAF markings into the marketing of the film through the official film’s website.
The Marvel creative team also linked the Air Force Recruiting Website, www.airforce.com, as the rollover on the Air Force logo on War Machine. So, when you enter the site (http://ironmanmovie.marvel.com), you have two options for backgrounds to choose from. Iron Man or War Machine.
Clicking different tabs (Videos, Extras, About the film, etc) gives a new point of view on the uniform. If you click the Videos tab, once the background rotates, you will see the Air Force logo has a flashing blue circle rollover. If you click that, a tab that says “U.S. Air Force” comes out with a link to the www.airforce.com.
With Marvel adding the www.airforce.com link voluntarily, it speaks volumes to the awesome partnership the Air Force has with Marvel. This is a first for the Air Force where the branding of the Air Force logo in a film has been carried over to the marketing of the film and incorporated with a link to the Air Force Recruiting Web site!
Iron Man 2 opens on Friday, May 7.
Photo Credits: Francois Duhamel/Marvel