Tag Archives: Price Floyd

Price Floyd speaks about the new DoD Social Media Guidance

Mr. Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs, participated in the DoD Bloggers 091124-F-1577E-064Roundtable (listen here) on 1 March, 2010, to discuss the recently signed policy regarding the use of internet based capabilities, including social media, on Department of Defense networks. The policy (known as Directive-Type Memorandum 09-026 [DTM]) calls for open access for all DoD branches to be able to use social media Websites, such as Facebook, YouTube, and blogs (many of which are currently blocked).

Purpose. This memorandum establishes DoD policy and assigns responsibilities for responsible and effective use of Internet-based capabilities, including social networking services (SNS). This policy recognizes that Internet-based capabilities are integral to operations across the Department of Defense. This DTM is effective immediately; it will be converted to a new DoD issuance within 180 days.

As stated above, Airmen and troops will not be able to suddenly access YouTube–it will take up to 180 days for the DTM to be fully implemented. In this time, representatives from the various service branches will work with DoD to finalize the issues and protocols that might occur from opening the Websites. Additionally, this time will allow for troop education that will help ensure operational security and general common sense rules are followed when engaging in online conversation.

Mr. Floyd reiterated that the default status of the networks is going to be OPEN, but access will be balanced to address security concerns. Commanders have the discretion to temporarily block access to social media Websites if necessary to open bandwidth, but they will not be able to close them permanently.

Addressing the importance of social media’s role in the DoD, Mr. Floyd stated that he “wants more, not less” blogging from troops on the front line. He expressed his optimism that this DTM is going to allow for more voices to be heard, while giving easier access to the necessary sites to help troops tell their stories.

To further drive home the importance of social media, Mr. Price implored “DoD commanders to “manage up” and impact what is already being said about them or their units online.” He stated that commanders should search for their own names and units and read what already exists, and in turn drive the conversation and set the record straight.

Let us know what you think of the new policy.

Photo: Master Sgt. Linda Adams, 379th Expeditionary Aircraft Maintenance Squadron consolidated tool kit NCOIC, updates her blog, which allows her to update and keep in touch with her students while deployed Nov. 24, 2009. In addition to being an Air Force reservist, Sergeant Adams is a teacher at Kate Shepard Elementary in Mobile, Ala. She is deployed from Keesler Air Force Base, Miss. in support of operations Iraqi Freedom and Enduring Freedom.
(U.S. Air Force Photo/Tech. Sgt. Jason W. Edwards)

New Department of Defense website hosts social media and Q&A features

Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs
Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs

Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs, was on the DoDLive Bloggers Roundtable yesterday discussing the recent launch of the Department of Defense’s new home page, http://www.Defense.gov. Visitors to the new site will quickly notice icons linking to the DoD’s official presence on social media sites like Facebook, Twitter, and YouTube, amongst others. Additionally, at the top of the page there is a box that says, “We Want to Hear From You.” This box links to a page that allows participation from the public. Specifically, it allows users the opportunity to ask questions of Defense Department leaders, vote on policy issues they want explained, and explore frequently asked questions and answers.  (Note that the new site, http://www.Defense.gov, replaces http://www.DefenseLink.mil as DoD’s main Internet presence.)

The inclusion of social media links and an open Q&A may seem at odds with recent news reports about some service branches banning access to social media sites while others are allowing access. Yet, Mr. Floyd stated that the idea for these initiatives on the new Website came directly from Secretary of Defense Robert M. Gates. Sec. Gates wanted to hear from people and engage with them. Opening up Q&A and participating in social media allows the public to share their ideas and will give the Secretary, and other DoD leadership, the chance to hear what people are thinking.

Additionally, DoD realized that service members in the combat arena have been ahead of the game and using these tools for a long time and now DoD had to play catch up to communicate on the same playing field. Mr. Floyd stated that DoD has “three audiences–internal, the American public and overseas. Our target audience is 18 to 25. We want them to take part and ask questions. We want to keep the audience we have, but build up and capture younger audiences.” Including social media links shows that the DoD recognizes the importance of the potential audience, and realizes where they are participating. Mr. Floyd emphasized that operations security is still paramount and DoD needs to push that message, especially in the social media realms.

Overall, the new Website holds promise for the DoD, as well as for the service branches that fall under its purview. Transparency and conversation continue to be important for all types of organizations, and opening up dialogue is a great step to share ideas. As always, in an effort to continue open dialogue, we welcome your comments, suggestions and questions about the Air Force.

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Posted by Paul F. Bove, Digital Media Strategist

Air Force Public Affairs Agency, Emerging Technology Division